this is a summary of everything we know about Harry Potter: Wizards United so far. Here's a rundown of what we know.

Who's in charge?

Portkey Games, a new development company registered in Delawareon September 25th, is in charge of the game's development. Niantic is likely just a part of the development team, with their responsibility being platform specific work: maps, Points of Interest, AR interaction.

This has been hinted at by John Hanke, Niantic's CEO, several times before. Hanke has often spoken about Niantic being a platform provider, not necessarily a game development studio, but at the time it wasn't clear that there was an actual title he was refering to.

As of now, it seems very likely that WB Games San Francisco has created a specialised company named Portkey Games and contracted / partnered with Niantic.

Portkey Games

How are they marketing Wizards Unite?

WB is the trademark holder for the majority of the Harry Potter franchise, putting any kind of marketing far outside Niantic's reach. It's probably better that way.

Wizards Unite is marketed as a mobile game adventure inspired by J.K. Rowling’s Wizarding World. Other marketing slogans include the following phrases:

  • Harry Potter: Wizards Unite uses state-of-the-art augmented reality technology to reveal the magic all around us.

  • Explore real-world neighbourhoods and cities to discover mysterious artifacts, learn to cast spells, and encounter legendary beasts and iconic characters along the way!

More information

  • The entire Wizards Unite deal was kept under wraps until today, when an unlikely leka by Kris Abel started the madness
  • Techcrunch picked up on the leak and published a full on article, quoting no source. Rumors suggest that TC and Kris Abel conversed offline to verify the leak
  • Domain names and Twitter accounts were registered in early October (10 and 11th), while the newly mentioned company Portkey LLC was registered on September 25th
  • There are no US trademarks or copyright requests registered with the phrase Wizards Unite. It's possible they're pending.
  • The domains are not registered by Niantic or Warner Bros. Interactive

Will it be difficult to data mine Wizards Unite?

We can't say this with 100% certainty, but we don't expect any major setbacks. We're quite familiar with Niantic's network stack and map infrastructure, but also with general Unity devlopment principles. If Portkey Games is not using some ephermal muggle-only technology, we should be able to data mine it fast.